Build the brand.
Maybe you've outgrown the logo a mate did in 2019. Maybe the brand's fine and nobody outside the building can explain what you actually do. Maybe you're about to launch and there's nothing to launch with.
A brand that lives in a "guidelines" PDF isn't doing anything.
Launch campaigns · Brand campaigns · Website · Signage and environments · Sales and pitch material · Templates your team can actually use
Brand takes time. Get it right and the rest is easy. Campaigns convert because people already know what you do, you become the place people want to work, and you stop
re-explaining yourself every time you walk into a room.
01
Dig
What are you actually competing on? Who/ what are you competing against? What's your point of difference?
02
Define
Turn the strategy into a clear, distinctive brand people can recognise and remember.
03
Embed
Ensure the brand shows up consistently across the business.
The foundation
Before anything gets designed, we work out what you’re actually competing on. Who you’re for. What you do that the others don’t. And what gives people a reason to choose you, even when someone cheaper comes along.
This is the part most businesses skip. It’s why so many brands look the part, but have nothing much to say.
01
Positioning · Proposition · Audience · Competitor analysis · Architecture · Naming
You get A positioning statement, a proposition, and the arguments underneath both, written so your team can use them without a translator.
How it looks
02
The strongest brands are recognisable without needing to announce themselves.We create the visual and verbal systems that make your position tangible and consistent, from the big idea through to the smallest detail.
Visual identity · Logo and marks · Typography and colour · Photography · Verbal identity · Messaging · Tone of voice · Brand guidelines
You get A full identity system, every file format you'll need, and guidelines your team, your printer and your next agency can all work from.
How it looks
03
Not every brand needs starting again. Sometimes the position is right and the look has aged. Sometimes it's the other way around.
We'll tell you which one you're dealing with before you spend money on the wrong fix.
Brand refresh · Repositioning · Full rebrand · Brand architecture · Employer brand · Rollout planning
You get A clear recommendation on scope before any design work starts — so you're not paying for a rebrand when a refresh would do.